Start with the campaign and account scope
Identify the advertiser, authorized account access and the product you want to promote. Review the applicable platform requirements, offer eligibility, target countries and audience age before launch. Managed account access supports coordination; it does not remove creative review or platform restrictions.
Prepare consistent creative and destinations
Share the approved brand assets, product information, subject matter and public landing page. Visitors and reviewers should see the same accurate offer. Check pricing, eligibility, claims, privacy information and the action a visitor can complete. Avoid redirects that conceal the destination or different content designed to evade review.
Mobile creative
Prepare a suitable aspect ratio, readable captions, language variants and a clear call to action. Keep the first message aligned with the destination. Confirm rights to audio, images and footage and test rendering on the intended devices.
Set the measurement contract
Choose the event that matters: a qualified visit, lead, purchase or application event. Record the reporting timezone, attribution window, currency and conversion deduplication. Agree on the authorized tracking setup and consent responsibilities before collecting events.
Run a controlled test
- Confirm account eligibility, approved creative and a usable destination.
- Allocate a defined budget and record the target market, source and event.
- Review qualified outcomes, cost and sample size before increasing spend.
- Pause affected delivery when a platform flags an issue and resolve it through the account’s permitted review process.
Scale with a review plan
Adjust one meaningful variable at a time. Compare creative fatigue, audience overlap and conversion quality. Define budget ceilings and stop conditions; automated pacing, where agreed, remains within account and campaign limits. No campaign setup guarantees approval or prevents every restriction.
Prepare your brief
Send the product, audience, target markets, approved destination, creative and budget through a demo request. Keep credentials and personal audience lists out of the public form. For a broader checklist, read campaign planning.